Stephanie Rudnick is a seasoned brand management and communications strategist with over 20 years’ experience across numerous industries - sports, entertainment, lifestyle, technology, travel, luxury, advertising, experiential and marketing.

Stephanie Rudnick

In October 2018, Rudnick joined the XFL as the head of communications and media relations. The start-up spring American football league, founded by entrepreneur Vince McMahon and named #20 of 500 companies listed on Fast Company’s America’s Best Startups, abruptly ceased operation in April 2020 due to to COVID-19 pandemic. During an 18-month tenure as employee #11, Rudnick hired and managed each PR staff at the league’s eight teams, a team at headquarters, as well as an outside strategic communications agency. She oversaw all communications activities for league executives, business and sponsorship team as well as football coaches and players that generated more than 3.2 billion earned media impressions valued at over 250 million dollars.

In February, 2015, she joined MKTG, Dentsu Aegis Network’s leading global lifestyle marketing agency, where she led the agency’s global communications team. Concurrently, Rudnick ran her own communications consultancy looking after numerous professional athletes, brands, leagues and sports media companies including The Players’ Tribune.
Prior to MKTG, Rudnick ran marketing and communications at leading global sports and entertainment agency, Wasserman Media Group. In the newly-created role, she developed the company’s communication strategy and practice, as well as marketing, media relations, social media and branding. She also developed the company’s internal athlete public relations discipline and worked directly with clients including Andrew Luck, Alex Morgan, Derrick Rose, Jason Collins and Brittney Griner on their PR and brand partnership marketing activities.

Rudnick joined Wasserman after four years at McCann Worldgroup’s Momentum Worldwide where she built the global communications and marketing discipline for the agency and its outposts in over 50 countries in the new role. During her tenure at Momentum, she also served as a board member of the PR Committee of the 4As. Prior to Momentum, she ran the American Express account for nearly five years at PMK*BNC. Her team drove all outreach and strategy for American Express’ sports and entertainment activities, AmEx Travel and premium offerings through their Centurion and Platinum cards.

Prior to BNC, Rudnick served as the PR consultant at Hypnotic and supported the company’s acclaimed branded entertainment work including the Cannes Gold Lion-winning Reebok “Terry Tate: Office Linebacker” campaign. She also spent three years at Rogers & Cowan in NYC where she maintained numerous accounts across the sports, lifestyle, fashion and music verticals.

Before moving to New York from California in 2001, Rudnick oversaw sports, entertainment and consumer publicity at Excite@Home, at the time a Silicon Valley darling. Microsoft brought Rudnick to San Francisco from Los Angeles to develop PR programs in Northern California where she interacted one-on-one with the Company’s top executives. She began her career at Edelman in LA where she got her start working with Universal Studios, USTA, NASCAR and Coors.

Rudnick earned a degree in Journalism and Public Relations from the University of Southern California, is a Chicago native and lives in New York City with her two children.