Daniel Martinez is an accomplished brand marketing executive with nearly two decades of experience in developing and executing award-winning, impactful, multi-platform marketing programs for some of the world’s top brands.

Daniel most recently served as Executive Vice President at PMKBNC where he oversaw the Brand & Entertainment Marketing practices in NY and LA. Over his career Daniel has specialized in building unique and creative brand strategies with an expertise in experiential marketing, entertainment partnerships, music & sports marketing, influencer & talent campaigns and live event sponsorships. Daniel is a data-driven marketer with a deep insight into cultural and consumer trends – having executed campaigns across nearly all major cultural events including the Oscars, Olympics, Super Bowl, NBA All-Star, Coachella, Lollapalooza, SXSW, Comic-Con, Sundance, blockbuster film launches and many more.

While at PMKBNC, Daniel ran the Samsung Mobile US business as AOR for entertainment & influencer marketing, experiential, insights & analytics and PR. He led and managed the team that launched the Samsung 837 brand experience in NYC, producing hundreds of events and technology experiences a year designed to recruit new consumers to the brand as well as retain existing Samsung loyalists through customer care.

His clients have included Bacardi, Grey Goose, Moet Hennessy USA, Western Digital, American Express, AB InBev, Coach and more. He continues to consult with C-level executives at top brands and agencies – developing strategies, creative and cultural marketing campaigns executed across all verticals.

He was named one of Hollywood’s New Leaders by Variety Magazine and his work has been awarded by Cannes Lions, PR Week, Ex Awards, MarCom Awards, North American Excellence and others.

A Southern California native, Daniel earned a degree in Marketing & Arts Administration from New York University. He currently resides in New York City and enjoys working out, is an avid-runner, former dancer and Broadway theater enthusiast.