Chris Rayner was formerly global client leader for Publicis Groupe.

With more than 30 years of experience across marketing and media, Chris has led global clients in automotive, beauty, beverage industry, consumer packaged goods, household, films and entertainment, financial services, gaming and lotteries, media, pharmaceutical, retail, and telecommunications. At Publicis Groupe, he oversaw consulting, digital and business transformation, brand and product design, communications strategy, creative and content, media, digital performance, and measurement and analytics in over 50 markets around the world for Citi, Walmart and Microsoft. He led the strategy, creation, and execution of a new global brand design and communications program for Citi, and developed instore and digital strategy for Walmart. Chris was also previously a managing director for Interpublic Group (IPG), where he created the global communications planning team that re-engineered strategies for Unilever’s homecare category.

He was also an early pioneer of the digital boom and was one of the original founders of Tribal DDB, Omnicom’s premier digital business. Since the start of 2020, Chris has been consulting for major organizations, devising strategies and approaches to better leverage their products and/or audiences in this ever-changing disintermediated world.